Big Data Analytics and Frontline Service Adaptation

I am conducting research at University of Wollongong on the role of Big Data Analytics in facilitating (near) real time service adaptation by frontline employees to meet the customer needs (customisation).

In this regard, I would like to talk to people involved in customer facing roles or managers who manager frontline staff or analytics teams that distill customer and market intelligence to the frontlines. In case, you know someone who is involved in similar role, please, forward this request to them.

Respondents will be offered a $20 gift voucher for their valuable time.

Interested people please, send me your email ids, I will forward the participant information pack and discuss with you a suitable schedule for a n interview.

Your support is greatly appreciated.

Regards…   Saradhi.

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